Soma Publishing Network:

Audience Data

High Affinities in Demographics
  • Geos with better than average reach/affinity: Bihor, Botosani, Bucuresti, Buzau, Giurgiu, Gorj, Harghita, Iasi, Ilfov, Maramures, Neamt.
  • Rural vs Urban:
    Rural – reach 8.76%, a.i.i. 77, composition 24%
    Urban (50k-500k)– reach 12.86%, a.i.i. 112, composition 42.25%
    Urban (>0.5M)– reach 17.57%, a.i.i. 154, composition 20.5%
  • Interests with better than average reach/affinity: “Cultura/evenimente culturale”, “educatie”, “vacante/calatorii”, “bani/investitii/economie”, “stiri”, “imobiliare”.
  • Online banking: “de cateva ori pe saptamana” (a.i.i. 204, reach 22.18%).
  • Online payment with card: “de cateva ori pe luna” (a.i.i. 163, reach 18.63%).
  • Online shopping : “de cateva ori pe luna” (a.i.i. 125, reach 14.29%).
  • Internet access: “de la serviciu” (a.i.i. 188, reach 21.45%), “de la prieteni” (a.i.i. 211, reach 24.12%), “de acasa” (a.i.i. 128, reach 14.62%).

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